Monday, May 20, 2013

Toothiana in the Cereal Aisle

Next time you are riding your lunar rover through the cereal aisle, take a look at a box of Honey Nut Cheerios®! There may be a special surprise inside. This month, Cheerios® is expanding its Spoonfuls of Stories® program to reach older kids through chapter books, including William Joyce's "The Guardians of Childhood" series.

3 million chapter books for older children will be included in specially marked boxes of Honey Nut Cheerios® for the very first time, including:
  • “Toothiana, Battle Is Waged”
  • “Toothiana, Tooth is Lost”
  • “Toothiana, Panic Sets In”
  • “Toothiana, A Queen Takes Flight”

Each book contains a selection from Toothiana, Queen of the Tooth Fairy Armies and a special new cover created by Moonbot Studios. Take a look at some of the covers below and keep your eyes peeled for Cheerios® at your local grocery store.